Aug 18th 2024
Winegard combines sales and marketing groups to continue strong sales in RV market.
BURLINGTON, Iowa (September 17, 2015) — Winegard Company, a leading designer and manufacturer of RV antenna and satellite systems, announces the promotion of Keith Larson and Erik Guldager. Larson was elevated to the position of Director of Sales & Marketing - Consumer Products. Guldager has accepted Larson's previous position as National Sales Manager - Mobile Products.
A 15-year veteran of Winegard Company, Larson will be responsible for all sales and marketing activities for Winegard consumer products. Larson has helped Winegard record double-digit growth in the RV channel, played a critical role in the launching of new RV products, and implemented Winegard’s dealer training program which has trained more than 7,000 dealer technicians and installers at more than 1,500 dealerships.
Guldager will be taking over Larson's previous responsibilities in the RV aftermarket in addition to his other duties. Guldager has been in the RV industry for 12 years and with Winegard Company for over 5 years managing the RV OEM channel. He has been instrumental in acquiring large market share growth in the OEM market for Winegard’s satellite products. He will continue to be based out of the Elkhart area.
About Winegard Company
Winegard Company designs and manufacturers a spectrum of world class antenna products from mass produced consumer antennas and accessories to enterprise focused broadband solutions. Since its incorporation in 1954, Winegard has designed more than 1,000 antenna models and been granted over 80 U.S. patents. The company’s heritage includes recognition by NASA for contributions to the Apollo 11 mission, and the induction of founder John Winegard into the Consumer Electronics Association Hall of Fame. Winegard’s superior antenna design and manufacturing facilities that total 410,000 sq. ft. include a state of the art testing and measurement center. The company’s in-house and vertically integrated capabilities support its accelerated product design and development cycle.